Privacy Policy

Last updated: September 2026

Overview

FitCam ("the app") is a workout video camera that shows live fitness metrics on the camera viewfinder. This policy describes how we handle your information.

Health data — we do not store it on our servers

FitCam uses Apple HealthKit and, when you use an Apple Watch, your watch’s workout session to display heart rate, distance, and other workout stats on screen while you record video. This health data stays on your device and in Apple’s Health ecosystem. We do not collect, transmit, or store your health data on our servers.

Data on your device

Video and photos you record are saved only to your device’s Photos library (or as permitted by your iOS settings). We do not upload your recordings to our servers. Any app settings or preferences are stored locally on your device.

In-app purchases

If you buy a subscription (FitCam Pro), Apple processes the payment. We never see your card or payment details. Apple and our subscription service, RevenueCat, tell us when a purchase, trial, renewal, cancellation or refund happens, along with the product, price and currency. That record is linked to your app installation — and to your email address if you are signed in — so we can provide support, recognise your subscription across your devices, and measure how many people subscribe.

Analytics and attribution

FitCam uses a product-analytics service, astronaut, to understand how the app is used and how people find it. It processes this data on our instructions, and does not use it for its own purposes or for advertising. It receives:

  • A device identifier we generate on first launch. It identifies the installation rather than you, and is not your device’s advertising identifier.
  • Your email address, once you sign in, so we can recognise the same person across devices and answer support questions.
  • Your IP address, which is hashed with a secret key the moment it arrives and is never stored in raw form. It is used to derive an approximate location (country, region, city) and to link an install back to the link that was tapped before it. The app never asks for location access.
  • Device and app details — device model, app version, language, time zone, and whether the build is a release or a test build.
  • In-app activity — screens and actions such as completing onboarding, starting or finishing a workout, importing or exporting a video, and viewing the upgrade screen. This includes the answers you give during onboarding, such as your age, the workout types you choose and your experience level, and the type and duration of a workout you record.
  • Trials and purchases — which subscription was started or bought, and its price and currency.

We use this to see which features people use, where the app is working badly, which channels bring people to FitCam, and how many people subscribe.

Your health data is not part of this. Heart rate, distance, calories and other HealthKit readings stay on your device and in Apple’s Health ecosystem, as described above. Where analytics records that you imported workout data, it stores only that an import happened and how many samples it covered — never the readings themselves. Your videos and photos are never uploaded.

We keep analytics data for as long as we operate FitCam, and delete it on request. If you are in the EU or UK, our legal basis is our legitimate interest in understanding and improving the app.

Changes

We may update this privacy policy from time to time. The "Last updated" date at the top will be revised when we do. Continued use of FitCam after changes means you accept the updated policy.

Your choices

You can ask us to delete the analytics and account data tied to your installation or email address, or to send you a copy of it, by contacting us through app support. We will confirm once it is done.

If you have not signed in, we hold no email address for you and the data is linked only to the installation identifier described above. Deleting and reinstalling the app creates a new identifier.

Contact

If you have questions about this privacy policy or FitCam’s handling of data, you can contact us through the FitCam app support or the contact method provided in the App Store listing.